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Search Engine Optimization

A Complete Specialization in Search Engine Optimization Course

(254 reviews)

Search Engine Optimization, also known as SEO, is a tactical process that mainly focuses on refining a website's technical foundation, content pertinence, and link popularity. Its main aim is to enhance the visibility, relevance, and popularity of web pages in response to user search queries that ultimately result in higher rankings on search engines. But it's important to note that search engines support SEO strategies that not only improve the ranking of a page but also elevate the overall user search experience. The advanced SEO course in Lucknow offered by Barrownz Learning Academy will empower you with all the basics of this course.

The major elements of efficient SEO comprise using proper keywords in titles, meta descriptions, and H1 headings, creating user-friendly URLs that include keywords instead of random sequences of numbers, and executing schema markup to offer contextual information about the content of a page. SEO is basically centred around fine-tuning your website to gain an enhanced position on search engine results pages (SERPs) and attracting increased organic traffic. To achieve this goal it is required to concentrate on both the technical aspects of website configuration and also an in-depth analysis of the preferences and needs of your target audience and with the best SEO academy in Lucknow you will excel in these areas.

Why Learn SEO?

SEO initially can seem complex, but its power is so significant that you'll never regret investing your time and energy in excelling in it. Developing an in-depth understanding of SEO can equip you to naturally enhance sales, establish and flourish your brand's reputation, make a successful career, and establish yourself for a transition into the vast world of digital marketing. Within this realm, you'll explore the professions that benefit from SEO and ways in which SEO can improve your professional journey. Irrespective of your main aim, gaining proficiency in SEO is an important and impressive skill to enhance your professional profile. Elevate your professional profile with the skills you gain at Barrownz, the best SEO training institute in Lucknow.

What will you learn?

At Barrownz  Learning Academy you will learn various things and cover every facet of search engine optimization which contains - 

Conducting an in-depth analysis of a web page is a crucial starting point for acquiring a deep understanding of the digital realm. This process includes a comprehensive examination of your client's competitors that specifically focuses on examining their content, keywords along backlink strategies. The main aim is to recognize both strengths and loopholes which play a very important role in creating an effective SEO strategy.

With the best SEO training course in Lucknow with job assistance you will also learn to set up a fruitful and successful relationship with your client which mainly emphasizes fostering open and transparent communication along with this you will also acquire the knowledge of how to develop a comprehensive approach that contains continuous updates, transparent reporting as well as the establishment of realistic expectations. 

Barrownz Learning Academy also fosters you to strategically foster influencer connections and collaborations that can substantially intensify a website's visibility online.

The best SEO academy in Lucknow also equips you with an understanding of the performance of content and evaluation of the content that generates a good audience engagement.

Career opportunity and SEO

A career in search engine optimization (SEO) offers good opportunities because of the flexibility and adaptability it has. This profession is providing a vast array of specializations, industry sectors, business categories, and various ways for consistent growth and learning in the sundry fields of SEO. No matter if your preference is to work as a freelancer, with agencies, or within corporate environments there are various facets to explore.

Much like the wide space of marketing, SEO contains a different set of skills that ensures that there is always considerable room for personal and professional development. Individuals can start a journey that initiates with excelling technical SEO and get expert in delving into the complexities of content marketing along with gaining experience in link-building strategies as well.

The need for SEO professionals remains robust as search engine traffic is constantly increasing year after year. A substantial majority of purchasing decisions now start with a simple Google search which is why it has become vital for businesses to invest in SEO to enhance their online visibility. This translates into a wide range of opportunities in different industries and starting a journey with the best SEO training institute in Lucknow can give a major boost to your career. 

 

 

Fee Details

  • DurationPrice
  • (Mon - Sat) 3 Months   ₹ 12000   ₹ 15000
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Course Curriculum

    • What is SEO and why is it important?
    • Types of SEO
    • Difference between on-page & off-page SEO
    • How do search engines work?
    • Google SERP
    • Crawling, indexing, and ranking

    • What is CMS and WordPress?
    • Introduction to WordPress website creation
    • Static vs dynamic website
    • What are domain name and web hosting?
    • How to get a domain name and web hosting?
    • How to connect a domain with a hosting server?
    • How to install WordPress and activate your site?
    • How to choose a theme and install it?
    • Choosing right plugins
    • Setting up site favicon and logo
    • Creating web pages and adding them to the menu
    • How to create a submenu?
    • How to design a five-page website?
    • How to set the front page?
    • How to publish blog posts?
    • How to create categories and tags?
    • How to add posts to categories and tags?
    • Setting blog title and heading tags (H1-H6), images, videos
    • Anchor text: internal and external linking
    • URL renaming or rewriting
    • Featured image and excerpt
    • Widget customization (sidebar and footer)
    • Contact form 7
    • Practical Assignment

    • What are keywords?
    • Types of keywords
    • Long-tail and LSI keywords
    • How to do keyword research?
    • Keyword research tools

    • Keyword optimization
    • Title tag
    • Meta description
    • How to use heading tags?
    • Role of keyword density in content
    • Anchor text
    • What is the bounce rate?
    • What is keyword stuffing?
    • Plagiarism checker
    • Keyword prominence, proximity, and cannibalization
    • Image optimization (alt tag, title, compression)
    • How do permalinks matter in SEO?
    • SEO-friendly URLs and structure
    • Subdomains
    • Breadcrumbs
    • The golden rule for first-page ranking
    • Practical assignment

    • Introduction to technical SEO
    • HTML sitemap vs XML sitemap
    • Sitemap creation
    • Robots.txt file
    • Canonical tag optimization
    • Best practices for 404 error pages
    • 301/302 URL redirection
    • Schema markup and structured data
    • Role of Open Graph tags in SEO
    • W3C validation
    • JavaScript and CSS optimization
    • How to increase page loading time?
    • How to perform an SEO audit of a website?

    • Introduction to off-page SEO
    • What are backlinks?
    • Importance of backlinks in SEO
    • Inbound vs outbound links
    • What is link juice?
    • Do follow vs no-follow backlinks
    • How to build quality backlinks?
    • What are Domain Authority (DA) and page authority (PA)?
    • Search Engine Submission
    • Free classified submission
    • Image submission
    • PDF submission
    • Social bookmarking
    • Forum posting
    • Guest blogging
    • Social bookmarking
    • Press release submission
    • Infographic submission
    • Web 2.0
    • Article submission
    • Video submission
    • Q&A submission
    • Practical Assignment

    • How to use Moz for SEO analysis of a website?
    • How to use Ahrefs for content ideas?

    • Introduction to Google Search Console
    • How to integrate a website to Search Console?
    • Performance and URL inspection
    • Sitemaps and coverage
    • Enhancement reports
    • Security and manual actions
    • Breadcrumbs
    • URL removal and disavow
    • Core web vitals
    • Page speed
    • Sharing user access

    • Introduction to Google Analytics
    • Setting up Google Analytics
    • How to link a website to GA-4?
    • Dashboard overview
    • Real-time reports
    • Audience reports- Overview, active users, lifetime value report
    • Acquisition report
    • Behavior report
    • How to track conversion
    • Creating goals and funnels
    • Creating remarketing audience
    • Creating custom dashboards and reports
    • Creating trackable links with UTM parameters
    • Integrating Google Search Console and GA

Benefits

  • Get Expert Mentorship
  • Structured & Latest Curriculum
  • Highly-Engaging Classes
  • Work on Real Projects
  • Job Assistance
  • Level
    Beginner To Advance
  • Enrolled
    451+ Students
  • Category
    Search Engine Optimization
  • Language
    Hindi / English
  • Certificate
    YES
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Frequently Asked Questions

Our SEO course covers key areas such as keyword research, on-page optimization, off-page optimization, technical SEO, content strategies, analytics, and more.

Our course includes practical projects where students can perform website audits, keyword analysis, create SEO strategies, optimize content, and analyze SEO metrics using industry tools.

Yes, we provide flexible payment plans and installment options to accommodate different financial needs. Contact our admissions team for detailed information on available payment plans.

There are no specific prerequisites. Our course is designed to cater to beginners and individuals aiming to enhance their SEO skills.

Yes, upon successfully finishing the course and assessments, you'll receive a certificate from Barrownz Learning Academy, validating your proficiency in Search Engine Optimization.

Our course materials are regularly updated to incorporate the latest trends, algorithms, and best practices in SEO, ensuring relevance and alignment with industry standards.

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